1. About this policy

This Cookies Policy explains how Lemon Pill Ltd, trading as Lemonpill (“we”, “us” or “our”), uses cookies and similar technologies in connection with lemonpill.com, and how you can control their use.

As a pharmacy, we recognise that browsing healthcare pages or using an online service can involve sensitive information. Cookie choices must be separate from decisions about your treatment, prescription services and direct marketing.

Read this policy alongside our Privacy Policy, which explains our wider handling of personal and health information. A separate patient portal, booking platform or payment service may provide additional privacy and cookie information. Choices made on this website do not automatically apply to a separate service.

2. What are cookies and similar technologies?

Cookies are small files that a website stores on your computer, phone or other device. They can remember a selection, maintain a session or recognise a browser when it returns. A cookie may contain an identifier rather than your name, but that does not necessarily make the associated information anonymous.

Similar technologies include browser local storage and session storage, tracking pixels and scripts that store or access information on a device. Some tracking works without creating a conventional cookie. In this policy, “cookies” includes comparable storage and access technologies where relevant.

First-party cookies are associated with the website domain you are visiting. Third-party cookies are associated with another domain. Session cookies generally last for a browsing session, while persistent cookies remain until their expiry date or removal. Browser storage may require a separate deletion rule rather than having a built-in expiry date.

3. Our approach and the UK legal framework

Our use of cookies must comply with the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), as amended, including by the Data (Use and Access) Act 2025. Where personal information is processed, the UK GDPR and the Data Protection Act 2018, as amended, also apply.

We do not need consent for storage or access that is genuinely necessary to transmit a communication or provide an online service you request. This exception is limited to the necessary purpose; a technology does not become exempt simply because it is useful to our business or supplied by a security or payment provider.

Our approach is to ask for your consent before using optional analytics, non-essential personalisation or advertising cookies. These remain off unless you actively choose to enable the relevant purpose.

UK law also permits certain narrowly defined statistical and website-appearance uses without consent, subject to conditions including clear information and a simple, free way to object. These are not general exemptions for all analytics or tracking. Our consent-first approach to the optional purposes described here does not assume that those exemptions apply.

A data-protection lawful basis, such as legitimate interests, does not replace cookie consent where PECR requires it.

4. How cookies are categorised

The categories below explain the purposes for which cookies may be used. The detailed declaration in section 5 identifies the technologies actually used on this website. Describing a category does not mean that every example or type of tool is installed.

Strictly necessary cookies

These support a service you request, such as maintaining a secure login, remembering items in your shopping basket during checkout, protecting a submitted form or recording your cookie choices. They may operate without consent only to the extent that they meet the applicable exemption. They must not also be used for unrelated advertising or profiling.

Optional preferences and functionality

These can remember non-essential preferences or enable additional features. Where a preference is genuinely necessary for a feature you expressly request, it may be classified as necessary for that purpose. Other optional uses are subject to your consent under this policy.

Optional analytics and performance measurement

These can help us understand website use and improve navigation or performance. Depending on the tool, information may include page visits, interactions, browser characteristics and technical identifiers. Any analytics we deploy must be described in the declaration, including the provider, purpose and duration. Our optional analytics are subject to your consent.

Optional advertising and social-media tracking

Where used, these technologies can measure advertising results, recognise visitors across services or support targeted advertising. They require consent and are not necessary to access pharmacy services. Their providers and purposes must be disclosed before you decide. Allowing an advertising cookie is not permission to disclose confidential clinical information.

5. Cookie settings and detailed declaration

Use Cookie settings to review the available purposes and change your choices. The declaration must identify each cookie or similar technology, its provider and domain, its purpose, how long it lasts, and whether it operates with consent or under a specific exemption. It must also identify relevant third parties and provide access to their privacy information.

6. Giving, refusing and withdrawing consent

Where optional cookies are offered, our consent controls let you accept all optional purposes, reject all optional purposes, or choose particular purposes. Accepting and rejecting must be equally straightforward, and optional choices must not be pre-selected.

Continuing to browse, scrolling, closing a banner or accepting our general Terms and Conditions does not amount to cookie consent. When you have not made a choice, cookies requiring consent remain off.

You can withdraw consent or change your choices at any time through Cookie settings, without creating an account or contacting us. Withdrawal must be as easy as giving consent. We will stop the relevant consent-based storage, access and processing, remove associated cookies where we can, and communicate your withdrawal to providers relying on the consent we obtained where required.

You can also remove remaining cookies through your browser. Withdrawal does not make earlier processing unlawful where it was lawful when carried out, and it does not automatically delete information we must retain for a separate lawful purpose.

Rejecting optional cookies does not remove your entitlement to pharmacy services or change the standard of care you receive. A feature that depends on an optional third-party tool may remain unavailable unless you enable it. Contact us if you need help accessing a service another way.

Your choices normally relate to the browser and device you are using. You may need to choose again after clearing site data, changing browsers or using another device. A necessary preference record may be retained to remember your decision, including a decision to reject optional cookies.

7. Protecting pharmacy and health information

Information about prescriptions, symptoms, treatment and consultations can be health information protected as special category personal data. Website activity can also become sensitive where it is linked to an individual and used to infer their health or treatment needs.

We do not treat a general “Accept all” cookie choice as explicit consent to disclose prescription details, consultation answers or other confidential patient information to advertising platforms. Any processing of special category information must have an appropriate data-protection lawful basis and satisfy an additional condition under Article 9 of the UK GDPR, as well as applicable confidentiality requirements.

Any tracking deployed in connection with pharmacy services must be assessed and configured to protect patient confidentiality. This includes considering whether page addresses, form entries, purchase details or identifiers could reveal health information. Collecting less obvious identifiers instead of a name does not, by itself, remove that risk.

Consent to cookies is separate from consent to treatment, NHS pharmacy nomination and permission to send marketing emails or messages. Rejecting optional tracking does not cancel a prescription or require deletion of clinical records that must be retained lawfully.

8. Third-party services and external websites

Where we integrate a third-party feature, such as an embedded video, booking tool or payment service, its cookies must be assessed according to their actual purpose. A provider’s involvement does not automatically make all its cookies necessary. Optional tracking within an embedded feature must not start before the required consent.

Relevant providers and their privacy information must be identified in the declaration or a clear notice shown before the feature is enabled. Where a provider processes personal information outside the UK, the relevant privacy information must explain the transfer and the safeguards or other lawful arrangements used.

Following an external link may take you to a website with its own cookie controls and privacy terms. Our settings do not control that independent website. This does not remove our responsibility for technologies we choose to integrate into our own services or for our own handling of personal information.

9. Retention and browser controls

The declaration gives the applicable cookie or storage duration. Durations must be proportionate to the purpose rather than kept indefinitely by default. Where a duration can reset on a later visit, that should be explained in the declaration.

Cookie expiry and the retention of information already collected are different matters. Our Privacy Policy and any relevant provider notice explain applicable retention arrangements for personal information. Deleting a browser cookie does not delete your pharmacy account, order history or patient records.

Your browser settings can usually delete cookies, restrict them for particular websites or block certain types. Blocking necessary cookies may prevent login, checkout or another requested function from working. Deleting cookies can also remove the record of your preferences, so the website may ask you to choose again.

For browser guidance, see the Information Commissioner’s Office information about controlling cookies or your browser’s help pages. Private-browsing mode does not make you anonymous or necessarily prevent tracking during the session. Browser controls supplement, rather than replace, our obligation to provide appropriate choices on the website.

10. Changes to this policy

We may update this policy and the declaration when our website, providers or legal requirements change. The date above shows when the wording was last updated.

We will explain material changes appropriately and obtain fresh consent before using cookies for a new purpose where consent is required and your existing choice does not cover it. Publishing an update, or your continued use of the website, does not automatically authorise new optional tracking.

11. Contact us and raise a concern

Contact us about cookies, difficulties changing your preferences or concerns about personal information:

Lemon Pill Ltd, trading as Lemonpill
Company number: 13653771, registered in England and Wales
Registered office: Office 327, Omnibus, 39-41 North Road, London, N7 9DP, United Kingdom
Email: hello@lemonpill.com
Telephone: 020 3866 6685
Alternative telephone: 020 7916 0596

Please identify the relevant page and describe the issue. There is no need to include unnecessary medical information or full payment-card details. We can help with accessible information or explain another way to contact the pharmacy.

For a complaint about our handling of personal information, we will acknowledge receipt within 30 days, investigate without undue delay, keep you appropriately informed and explain the outcome. You also have the right to raise concerns with the Information Commissioner’s Office, the UK’s data-protection regulator.